What We Did
Before you start writing, email these questions to your client. Ask them to give detailed answers, rather than a quick sentence:
– What was your biggest cause of frustration before using my service and why?
– How had you already tried to improve things? What was the outcome?
– What was the ‘a-ha’ moment when you decided you needed to do things differently?
– How did you find my service?
– Why did you pick my service?
– How has my service helped you overcome your initial frustration/challenge?
– What would have happened if you hadn’t hired me?
– Can you share any specific metrics that demonstrate improved results since working with me? (e.g. Time or money saved)
– What would you say to someone who was considering hiring me?
Instead of writing ‘To begin with I…’ you could write… ‘The first part of the plan was to complete a full audit of the Petal Boutique’s existing social platforms. Armed with this information a new strategy was created to achieve XYZ.’
Add quotes from your client to back up what you are saying where possible.
Eg. We were able to grow the audience by X% over X months and when the product launched with a X% conversion rate from organic traffic resulting in X sales. (This could simply be about the audience or engagement rates)
Thanks to Sarah’s 1:1 training I felt confident to try different things on our company pages. Using my new knowledge of the platform analytic sections I was able to evaluate what was working and create more content that connected with our audience. Within a month our Facebook following grew by 250 and we had new customers contacting us every week.
Karen Brown, owner, Realign Pilates