Proposal for

Example Client
Created on May 14, 2020
d

This Proposal Will Outline

e.g.:
- The strengths and weaknesses of the current social media presence
- The aims and goals for the next 6 months
- Who are the core audience to connect with
- The timeline for implementation of the strategy
- Key performance metrics to gauge the success of the strategy

Our Goal

e.g.:
Our goal is to provide the support required so that [business name] can increase their following and overall reach on social media using an integrated, strategic social media marketing campaign.

Objectives

objectives

Current Online Presence

e.g.:
- 1000 likes on Facebook page
- 1300 Instagram followers
- no LinkedIn presence

Social Media Goals

e.g.:
- build online brand awareness
- grow online community by 1000
- increase leads to 10 new email subscribers per day
- increase sales by 20%

l

Current Strategy

details

Pros

- Item one
- Item two
- Item three

Cons

- Item one
- Item two
- Item three

Z

Recommendations

Facebook

e.g.:
Facebook is the largest social media platform and your target demographic use it as a place to stay in touch and share news and information with their friends and family.

Instagram is mainly used by [INSERT CURRENT DEMOGRAPHICS] who use it to engage with brands and influencers as well as keep in touch with their friends and family. 

LinkedIn is mainly used by [INSERT CURRENT DEMOGRAPHICS] who no longer just use it to job hunt and are able to position themselves as industry experts and thought leaders. 

Twitter is a fast moving platform used by [INSERT CURRENT DEMOGRAPHICS] who use it to keep up to date with [INSERT INFORMATION RELEVANT TO YOUR CLIENT - eg news, trends, industry knowledge].

Method

e.g.:

We will use Facebook as a primary / secondary / tertiary [DELETE AS APPROPRIATE] platform to reach [CLIENT NAME]’s target audience.  

We will carry out initial testing using X number of posts per day/week [DELETE AS APPROPRIATE] 

Facebook posts will be scheduled on a weekly basis and may be subject to change at the last minute.  

In order to reach [CLIENT NAME]’s target audience we will engage and build up the brands profile wherever appropriate [groups, other pages etc]

Key Performance Indicators

The success of the strategy rests upon the following metrics.

Reach

HOW MANY PEOPLE IS THE CONTENT REACHING ON A WEEKLY BASIS?

Follower Numbers

HOW MANY PEOPLE ARE FOLLOWING YOUR SOCIAL MEDIA PROFILES ON A WEEKLY BASIS?

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Onboarding Process

Week 1

COMPLETION OF THE STRATEGY DOCUMENT.

Week 2 -3

CARRY OUT AUDIT/OPTIMISATION OF PLATFORMS/SET UP PLATFORMS

Week 4-6

CARRY OUT INITIAL TESTING

Ongoing

ONGOING MANAGEMENT, WITH MONTHLY UPDATES

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Quote

£300
per month

Quote Terms

This quotation is based on a minimum [insert number] month contract with [insert number] month notice period to cancel thereafter. If this quotation is agreeable we will carry out our onboarding process once initial payment has been received.

This Quote Includes

e.g.:

- Social media marketing strategy document
- Platform set-up / optimisation (delete as appropriate)
- Implementation of strategy and monthly management fee
- INCLUDE ANY ADDITIONAL COSTS YOUR CLIENT WILL BE CHARGED FOR EG. SCHEDULING TOOLS