This Proposal Will Outline
e.g.:
- The strengths and weaknesses of the current social media presence
- The aims and goals for the next 6 months
- Who are the core audience to connect with
- The timeline for implementation of the strategy
- Key performance metrics to gauge the success of the strategy
Our Goal
e.g.:
Our goal is to provide the support required so that [business name] can increase their following and overall reach on social media using an integrated, strategic social media marketing campaign.
Objectives
objectives
Current Online Presence
e.g.:
- 1000 likes on Facebook page
- 1300 Instagram followers
- no LinkedIn presence
Social Media Goals
e.g.:
- build online brand awareness
- grow online community by 1000
- increase leads to 10 new email subscribers per day
- increase sales by 20%
Current Strategy
details
Pros
- Item one
- Item two
- Item three
Cons
- Item one
- Item two
- Item three
Recommendations
e.g.:
Facebook is the largest social media platform and your target demographic use it as a place to stay in touch and share news and information with their friends and family.
Instagram is mainly used by [INSERT CURRENT DEMOGRAPHICS] who use it to engage with brands and influencers as well as keep in touch with their friends and family.
LinkedIn is mainly used by [INSERT CURRENT DEMOGRAPHICS] who no longer just use it to job hunt and are able to position themselves as industry experts and thought leaders.
Twitter is a fast moving platform used by [INSERT CURRENT DEMOGRAPHICS] who use it to keep up to date with [INSERT INFORMATION RELEVANT TO YOUR CLIENT - eg news, trends, industry knowledge].
Method
e.g.:
We will use Facebook as a primary / secondary / tertiary [DELETE AS APPROPRIATE] platform to reach [CLIENT NAME]’s target audience.
We will carry out initial testing using X number of posts per day/week [DELETE AS APPROPRIATE]
Facebook posts will be scheduled on a weekly basis and may be subject to change at the last minute.
In order to reach [CLIENT NAME]’s target audience we will engage and build up the brands profile wherever appropriate [groups, other pages etc]
Key Performance Indicators
The success of the strategy rests upon the following metrics.
HOW MANY PEOPLE IS THE CONTENT REACHING ON A WEEKLY BASIS?
HOW MANY PEOPLE ARE FOLLOWING YOUR SOCIAL MEDIA PROFILES ON A WEEKLY BASIS?
Onboarding Process
COMPLETION OF THE STRATEGY DOCUMENT.
CARRY OUT AUDIT/OPTIMISATION OF PLATFORMS/SET UP PLATFORMS
CARRY OUT INITIAL TESTING
ONGOING MANAGEMENT, WITH MONTHLY UPDATES
Quote
Quote Terms
This Quote Includes
e.g.:
- Social media marketing strategy document
- Platform set-up / optimisation (delete as appropriate)
- Implementation of strategy and monthly management fee
- INCLUDE ANY ADDITIONAL COSTS YOUR CLIENT WILL BE CHARGED FOR EG. SCHEDULING TOOLS
